приложение business suite что это
Как работать в Facebook Business Suite [пошаговый гайд]
Разбираем новую платформу для управления страницами в Facebook, Instagram, Messenger, WhatsApp
В сентябре 2020 года Facebook выкатил новую платформу для малого и среднего бизнеса — Facebook Business Suite. Это единая платформа, с помощью которой можно управлять страницами и профилями в Facebook, Instagram, Messenger, WhatsApp.
Кому доступен Facebook Business Suite, каковы его возможности и как им пользоваться? Об этом расскажем в гайде.
Возможности Facebook Business Suite
На данный момент Facebook Business Suite доступен по всему миру только для малых компаний. Но в следующем году инструмент смогут использовать и крупные компании.
Facebook Business Suite доступен на компьютере и мобильных устройствах. Для использования на смартфоне скачайте приложение для Android или iOS.
Если вы уже используете Facebook Business Manager для управления своими маркетинговыми ресурсами, то при входе в аккаунт на десктопе вы автоматически попадаете на страницу Facebook Business Suite.
Основные возможности Facebook Business Suite:
Хотите рекламироваться в Facebook, но вас не устраивают условия оплаты и проблемы с закрывающими документами? Запускайте рекламу в Facebook/Instagram через Click.ru и получайте такие преимущества:
Интерфейс и настройки
На главной странице Facebook Business Suite размещается основная информация об обновлениях, недавних публикациях и объявлениях. Сверху расположены кнопки «Продвигать» и «Создать публикацию».
Слева находится основное меню управления, что позволяет быстро переходить на другие страницы.
Справа отображается текущая статистика:
Через Facebook Business Suite можно настраивать свою страницу Facebook. Для этого в меню управления выберите пункт «Еще инструменты» и перейдите в «Настройки страницы».
В «Настройках страницы» вы можете настраивать быстрые ссылки, редактировать информацию о странице, разрешить или запретить посетителям страницы делать публикации, настраивать обмен сообщениями и кросспостинг.
Мониторинг действий аудитории
Для просмотра новых уведомлений на странице Facebook и аккаунта Instagram перейдите в раздел «Действия».
Здесь вы увидите, кто из подписчиков оценил вашу публикацию, ссылку и т. д.
Работа с входящими сообщениями
В разделе «Входящие» находятся все сообщения, которые присылает ваша аудитория в Facebook, Instagram и мессенджеры. Это позволяет быстро реагировать на сообщения клиентов.
В разделе «Входящие» можно отвечать пользователям на почту, в Telegram, Facebook, Instagram. Также здесь есть удобная опция — «Автоматические ответы».
Для настройки автоматических ответов зайдите в раздел «Входящие». На вкладке со значками выберите знак «Автоматические ответы». В предложенном списке отметьте ситуации, при которых будет отправляться мгновенный ответ от компании.
Эта опция позволяет автоматически отправлять:
Создание и продвижение публикаций
В разделе «Публикации» вы можете создавать новые публикации, просматривать уже добавленные и планировать новые.
Кликните на кнопку «Создать публикацию», чтобы добавить новую публикацию. В окне редактирования укажите места размещения — лента новостей Facebook или лента Instagram. Напишите текст, добавьте фото или видео.
Нажмите на кнопку «Опубликовать», если хотите чтобы пост был опубликован в ленте вашей группы.
Для продвижения объявления в соцсетях кликните «Продвигать». В этом случае пост будет появляться в ленте с пометкой «Реклама».
Настройте таргетинг, чтобы публикация показывалась целевой аудитории. Для этого перейдите по ссылке «Изменить» в строке «Аудитория, которую вы выбираете в настройках таргетинга».
В окне «Редактировать аудитории» укажите пол, возраст, местоположение ЦА. Также можно настроить детальный таргетинг. Для этого укажите интересы, демографические данные или модели поведения своей аудитории. Сохраните настройки.
Укажите срок действия рекламы и бюджет на продвижение — инструмент покажет предполагаемый дневной охват на платформе. Чем больше вы готовы потратить на рекламу публикации, тем больший охват вы получите.
Также вы можете настроить отслеживание конверсий. Условие — на вашем сайте должен быть добавлен пиксель Facebook. Как это сделать, читайте здесь.
Последний шаг в настройках продвижения публикации — выбор валюты. После этого шага опубликуйте объявление в ленте.
Запуск рекламы
В разделе «Реклама» можно запускать объявления и анализировать метрики по работающей рекламе.
Для запуска рекламы кликните на «Создать объявление». Выберите, как вы хотите продвигать страницы.
В Facebook Business Suit можно настроить персонализированную автоматизированную рекламу. Преимущества такого выбора — вы будете получать рекомендации по созданию и настройке объявлений. Поэтому вам не придется опираться на непроверенную информацию. Но важно понимать, что автоматизированной системе нужно время на обучение. Чем больше статистических данных она соберет, тем точнее рекомендации вы получите.
Работа со статистикой
В разделе «Статистика» можно посмотреть общий охват страницы в Facebook и Instagram, а также охват каждой публикации.
Также на странице «Обзор» показывается статистика по «Аудитории». Здесь можно посмотреть, сколько отметок «Нравится» было получено за последние 28 дней. При этом аудитория разбивается по полу и возрасту.
Перейдите в «Тенденции», чтобы посмотреть, как меняется охват страницы в динамике.
В разделе «Контент» доступна статистика по охвату каждой публикации. Также в таблице отображается информация о том, сколько каждая публикации собрала отметок «Нравится», комментариев и репостов.
Перейдите в «Аудитории», чтобы посмотреть отчет по ЦА. Из данных отчета можно составить портрет своей аудитории в Facebook или Instagram.
Facebook Business Suite 4+
Facebook, Inc.
Screenshots
Description
With Facebook Business Suite (formerly Pages Manager App), you can access and manage the tools your business needs to thrive across Facebook and Instagram together, simplified and in one place.
Use this app to:
• Create, schedule, and manage posts from a single app, so you can share with more people at once
• View all messages, comments, and activity that need your attention, so you can easily respond to customers
• See what’s working with insights about your audience, so you know how you’re doing on both Facebook and Instagram
• Stay focused on what matters with notifications about important activity
What’s New
What’s new: We’ve added more features to help you better connect with your customers.
• New notification settings for Facebook and Instagram. Now you have more options when selecting which push notifications you receive from Business Suite.
Ratings and Reviews
Wish there was an alternative
It is convenient to post Instagram & Facebook simultaneously, but difficlut to do the hashtags as it is two extra clicks for every hashtag since it is not in the keyboard like on Instagram.
Posts only go to 1% of people that have chosen to follow my page, and for even my friends to see things I have to share to my personal page. It’s all about the money to FB. What is the point of having people like something if one of the options is to boost a post and the audience be the people that already like my page.
Add in that if you speak of reality flaws, you stand the risk of being censored just like they have censored people and news articles they do not like. They seem to be more about censoring and deciding for us what we want to see as opposed to being a platform that can truly be useful. They have become publishers, as a business you have to pay them to be seen and as an individual, Facebook jail is an most likely a definite if you don’t tow their desired line. It’s interesting how they chose to censor things about the Wuhan lab, and low and behold they were wrong.
Let people read and decide for themselves instead of being similar to state run media. because you also punish the businesses of the people that disagree with you. When I have over 1200 people like my small business page and it only is seen by 50 or so people over a 48 hour time window, something is wrong with the algorithm. oh, but you don’t care.
Stop “fixing” things that don’t need to be fixed
I’ve had more problems with the Business Manager than I ever did with Pages. The layout is too “clean” in the sense that everything has the same white/grey color scheme. I can’t share Event Invites/ links to my page’s timeline from the app, which is a problem because I’m a musician. I’d like to “Schedule” my posts about reminders for shows with links to their appropriate Events, but I can’t. I have to go to my actual Facebook app and share them from there (and don’t even get me started on THAT update) and set alarms on my phone for when they need to be posted because I can’t schedule them. I’ve also had a bunch of problems with bugs/glitches, not receiving some notifications, receiving some notifications multiple times, and poor access the server to post on my timeline (it takes a long time, times out, or disconnects completely. I usually have to close out the app completely and relaunch it).
Overall, I feel like Business Manager has just taken important features for some of us away (the reality) versus giving us a user-friendly app to handle everything in one place (the intention). It’s great that I can post to Instagram simultaneously, but it’s still missing A LOT of the features and convenience that was a part of Pages. Stop “fixing” things that don’t need to be fixed. Stop changing the layout. Give us back the features we actually use and need.
A nightmare to use with screen reader technology
The “pages manager“ was simple and easy to navigate using screen reader technology, like a voiceover and J AWS on a computer. Ever since it switched over to business manager, the majority of components are not reading with screen reader technology. As a blind business owner, this significantly complicates me being able to independently use the app. It is beyond frustrating and extremely disappointing. Facebook has come so far with accessibility, and this portion, By adding the new business manager application, makes things nearly impossible. I used to be able to share and schedule directly while in the Facebook app, but now I’m required to use the business manager app which things are not labeled, so I have no idea what I’m trying to do while inside the app. And of the data is read off to me, navigating in a logical and sequential order is nonexistent! I am not the only blind business owner who has been having his issues. I am also part of a nonprofit organization, and affiliate of the American Council of the blind, and run the Facebook page for this organization. It is more convenient to just create a group for these organizations, rather than creating a business page, as we keep getting lead back to using “business manager“ which is not accessible in the slightest! ADA States that websites and applications need to be compliant with screen reader technology abilities, and, well… This is just not anywhere near acceptable!
App Privacy
Data Linked to You
The following data may be collected and linked to your identity:
Facebook Business Suite 4+
Facebook, Inc.
Screenshots
Description
With Facebook Business Suite (formerly Pages Manager app), you can access and manage the tools that your business needs to thrive across Facebook and Instagram together, simplified and in one place.
Use this app to:
• Create, schedule and manage posts from a single app, so you can share with more people at once
• View all messages, comments and activity that need your attention, so you can easily respond to customers
• See what’s working with insights about your audience, so you know how you’re doing on both Facebook and Instagram
• Stay focused on what matters with notifications about important activity
What’s New
What’s new: We’ve added more features to help you understand how to grow your business and connect with your customers.
• Post and ad insights across Facebook and Instagram now live side-by-side in the content report.
• View and manage your published and scheduled posts within a calendar.
Ratings and Reviews
Nice app, but it blocks
It’s a good app from facebook, makes your marketing job a bit easier. Unfortunately when you try to see who’s shared your post it blocks / you can’t go back(+other occasions). I’ve been wanting to write this for a while, so you can fix it. When you see who liked your post, you have to scroll down 100 names to see who you need to invite. It would be easier just to have those that needed invitation in one place. There are a few other things that need fixing. It bans certain products for no reason. If it blocks, your only option is to delete it and download again.. you can’t share one post on more groups at once, which takes ages, it doesn’t let you edit drafts you saved.. etc
Thanks for this app, it has great points to and it’s really worth it because it helps you be closer to your audience/ customers.
Used to be perfect 😩
Please Fix.
I cannot post appointments at all! I have a fine connection but there is apparently an issue with it so I cannot book anyone in. Another thing is that you cannot send a confirmation to customers of their appointment which is just silly, why would you remove that if it was helpful?
Another thing is that if I try to delete a repeating appointment it just stays there even after I’ve tried multiple times to remove it.
The app needs some serious rethinking through from what I can tell from these reviews, looks like you’re not actually listening to any of the people using your app.
(Edit: From since posting this it has now been completely impossible to read any of the appointments I had booked prior to the issue with appointment creation. Really doubting whether I’ll be able to use this app anymore as it doesn’t function. Yet my whole business is run through Facebook. Please, fix this ASAP. Or even better just revert to what it was more than a year ago, it worked fine back then.)
App Privacy
Data Linked to You
The following data may be collected and linked to your identity:
Facebook Business Suite 4+
Facebook, Inc.
Screenshots
Description
With Facebook Business Suite (formerly Pages Manager app), you can access and manage the tools that your business needs to thrive across Facebook and Instagram together, simplified and in one place.
Use this app to:
• Create, schedule and manage posts from a single app, so you can share with more people at once
• View all messages, comments and activity that need your attention, so you can easily respond to customers
• See what’s working with insights about your audience, so you know how you’re doing on both Facebook and Instagram
• Stay focused on what matters with notifications about important activity
What’s New
What’s new: We’ve added more features to help you understand how to grow your business and connect with your customers.
• Post and ad insights across Facebook and Instagram now live side-by-side in the content report.
• View and manage your published and scheduled posts within a calendar.
Ratings and Reviews
Business Suite
Initially I thought it was quite good but then I published a post and after that point I couldn’t access my photos again ( other than the ones I used in my previous post) I reported the problem but no response. I have asked my family to look into it for me ( as more technology savvy) but they are flummoxed as well. We have encountered other problems but this one will give you the flavour. I hope they sort.
Version 223.0 still useless
Everything Facebook has done recently has made administration of my Page much, much worse and nearly impossible. The only benefit of this app is that it is the only place I can ‘see’ my scheduled posts. On all my other devices and Facebook apps when I use the scheduled posts button, I am told I have no scheduled posts. Rubbish. This app won’t let me manage scheduled posts because there is no preview. No preview = no edit. If I try to delete a post, the app crashes. The only way to delete a post is to publish it and then quickly delete it. I have reported this problem repeatedly with screenshots. There has been no response over all the weeks I have made reports. The fact of my reporting a problem does not appear in my Support Inbox. This update has fixed absolutely nothing. Please, please fix the problems Facebook.
Facebook deleted my business page.
So facebook has deleted my business page without any notifications. I’ve been trying to get a hold of them by sending reviews for the past 3 weeks constantly however there has been no help at all. Forget about help there has been no communication from their end! If this is the case I would encourage every business based on facebook to be careful as this maybe their new scheme where later they would demand for money to keep profiles. Maybe we all should rather pay for a better website than keep things on Facebook page as it’s easy but very unreliable.
App Privacy
Data Linked to You
The following data may be collected and linked to your identity:
Facebook Business Suite 4+
Facebook, Inc.
Screenshots
Description
With Facebook Business Suite (formerly Pages Manager app), you can access and manage the tools that your business needs to thrive across Facebook and Instagram together, simplified and in one place.
Use this app to:
• Create, schedule and manage posts from a single app, so you can share with more people at once
• View all messages, comments and activity that need your attention, so you can easily respond to customers
• See what’s working with insights about your audience, so you know how you’re doing on both Facebook and Instagram
• Stay focused on what matters with notifications about important activity
What’s New
What’s new: We’ve added more features to help you understand how to grow your business and connect with your customers.
• Post and ad insights across Facebook and Instagram now live side-by-side in the content report.
• View and manage your published and scheduled posts within a calendar.
Ratings and Reviews
Not functioning at all
Screen just went blank after opening app. Delete and try installing several times but still the same. So frustrating and can’t use at all.
Ridiculous
I have been using business suite for a while for work and I have put up with much nonsense from the app. I have replies disappearing from my messages main inbox after replying. I cannot see latest replies under see response, now I cannot even click on my quick replies!! This has gone too far to be called a usable app. Honestly is FB developing team asking people to delete the app? If so just say that you will no longer support the app instead of having users put up with your half done application. It is a load of nonsense that I cannot use my quick replies, see my replies messages immediately even after moving it to main inbox. Pls make a decision to either support or not support it. It’s making people unhappy even if the rest of your other app works. Disappointing
Unnecessary
Posting and Managing conversations and post is not a big issue. Instead of having so many variety of apps doing the exact same thing, even web browser does the same thing. Why not make a really solid website class Facebook Ads Manager, with 100% of the functionalities to run quality ads and manage our ads audiences instead of the repeated «easy to publish» / «automated» nonsense that most serious advertisers will never use. Give us an app that can manage our Ads, and not the half-baked Fb ads manager app currently available.
App Privacy
Data Linked to You
The following data may be collected and linked to your identity: